Business Plan Trade West Africa Page 10 Modern Trends of the World Trucks OEM Industry2 Global truck manufacturers are faced with a number of challenges. They have to be aware of the growth trends in emerging markets, and at the same time stay alert to the continuous market cyclicality. A consistent worldwide business model will not be sufficient. Regional needs have to be reflected, and innovations will be needed to address technological challenges and the rising importance of total cost of ownership (TCO). Conclusion Correlating this challenges with the Ghana trucks market one can notice the place for our project. We can offer the market a business model that includes the best total cost of the ownership and at the same time – truck that are optimal for the specific tasks of local Ghana carriers. We offer the new fail-safe trucks with ½ or of the European price. 2 Source: KMPG Emerging Markets Spotlight 2014
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