Business Plan Trade West Africa Page 12 According to EXPORT.GOV3 Ghana has no significant domestic assembly of motor vehicles and thus relies exclusively on imports. Used vehicles (5-10 years old) constitute about 70 percent of vehicles imported into Ghana. But overall the transportation sector is growing and substantial infrastructure development is underway in Ghana, so there is a special demand for Dump trucks. Customers Profile Our end customers in Ghana market are the haulage business owners. Around 90 percent of transporters work in the informal sector and are one-man companies. The remaining 10 percent is composed of well-organized companies operating several vehicles with strong links to importers and exporters. The road haulage sector employs a lot of people which gives the sector influence and some level of ‘voice’. As road transport in Ghana, as in most African countries, is the main mode of transport for international and domestic trade, truckers here have strong leverage with high-level authorities. The nature of road transport makes it quite easy for people to enter the sector and establish a small business. Transporters operating in the informal sector will most likely be part of a transporters association. There are ten of these associations in Ghana, which are responsible for representing transporters interests. Because of this, an umbrella association –“Ghana Haulage Transport Owners Association” was 3 US Gouvernement Export Helling Website
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