Бизнес-план девелоперского проекта курорта в Камбодже

31 Asia is the largest source of tourism demand for Cambodia. Vietnam and China (RPC) are the two leading countries in visitor arrivals, accounting for 26% and 16%, respectively. 38% of total arrivals are from the North Asia sub-region including China, Taiwan, Hong Kong and Japan. The increasing number of gaming establishments in Cambodia is likely to draw more visitors from regional countries, particularly Vietnam given its proximity to Cambodia and the gaming ban on its residents. Europe is the second largest source market for Cambodia, accounting for 17.3% of total arrivals. An increasing number of international airlines are looking into commencing direct flights to Phnom Penh. A noted increase in direct international flights to Cambodia is likely to support long-haul market growth in the future. PURPOSE OF TRAVEL In 2013, 93% of total arrivals travel to Cambodia for leisure purposes, 6% for business and 1% for other purposes. World heritage sites such as Angkor Wat, Cambodia will remain an important leisure destination. The increased effort by the Ministry of Tourism in promoting beach destinations, culture and ecotourism will further enhance Cambodia’s appeal to leisure travelers. Business travelers come typically from regional countries such as China, South Korea and Japan, which have mainly invested or have business operations in Cambodia. GAMING One of the additional features, which partially accounts for the consistent rise in tourism arrivals to Cambodia, is the presence of a fully legal gaming industry. The gaming industry of Cambodia supports its tourism industry, which is mostly concentrated around the Siem Reap province. The introduction of casinos on border cities and towns created an industry that has thrived and contributed to the generation of employment and a steady stream of revenue for the government. It has likewise spurred growth in different parts of the country at border-crossing towns like Poipet, Bavet and Koh Kong. Gaming facilities have a strong appeal to regional travelers, namely from Thailand, Vietnam, China and Taiwan. The growth of the gaming industry in Cambodia is due to its proximity to Thailand where gambling is forbidden. FIGURE №9. MAIN SOURCES OF TOURIST ARRIVALS