14 Target Market The 5G network architecture has changed compared to 4G. 3G and 4G technology used wireless towers that could cover 30-45 miles over flat terrain. But 5G is entirely different. It uses what’s called “small cell architecture,” which requires far more cell phone tower locations. For major metropolitan areas, this could mean one small cell phone tower on almost every street corner. Today, there are about 350,000 cell phone towers across the U.S. Yet, when the 5G network is constructed, there will be more than 1,000,000 cell phone towers to support the higher bandwidth, higher speeds, and new services delivered over 5G. That’s a considerable increase in the number of towers needed for 5G compared to the previous generation, at least – 750 thousand, or at least $9 Billion in terms of revenue of climbers’ firms. Competitors Engineeric LLC will compete in the market with the same climber’s companies working for the contractors. Our contractor is Brightel Solutions Inc. - a tower construction and technical services company, providing professional services and maintenance of a wide variety of telecommunication projects and upgrades. Working with customers, such as Ericsson, is the responsibility of the contractor. In turn, our responsibility is the quality execution of orders received from the contractor. Work must be completed in a short time according to an agreed schedule. It should be noted that given a large amount of work on a national scale, the number of climbers ’companies are insufficient, so all of them will be provided with orders. Consequently, competition in the market is not very high, and the main task of companies will be the quality performance of work in the interests of the contractor. The level of income of the companies will depend on labor productivity and the term of work on the site.
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