15 Competitive Edge The business of upgrading cell towers is associated with the implementation of a large number of projects that differ from each other in the volume of work performed. At its core, this is one large project consisting of many less complicated projects. An essential competitive advantage in this business is an experience in project management, the ability to correctly assess the amount of work, negotiate with clients so as not to assume unfulfilled obligations and respond correct way when clients begin to erode the scope of work or make excessive demands. A competent staff, proper equipment, or management of employees are also essential, but project management skills are the critical success factor in this business. This skill is what Uku Masing can bring to the Company due to his higher education and experience in the property development business.
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