3 AWARENESS PROGRAM As Cambodia and Morakot are not widely known in the relevant marketplaces, the first critical step in the program will be an intensive public relations program in major locales. This program will have the following elements. PRESENTATION EVENTS We will schedule a series of presentations to relevant groups in the specific locales to present the features and benefits of Morakot and Cambodia and thus stimulate awareness among opinion makers. Groups will consist of, among others, • major brokers and agents • financial planners • representatives of major media • representatives of major target universes for Morakot • associations of luxury marketers • potential strategic partners DIGITAL PROGRAMS We will institute a series of digital materials in connection with the presentation events, to be published on appropriate websites and to be made available to prospective purchasers. This is far superior to typical hard copy advertising as it can be made available to larger groups, speedier and at lesser cost.
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