4 TARGET MARKETS Asia is the largest source of tourism demand for Cambodia with Vietnam and South Korea being the two leading countries in visitor arrivals, accounting for 21% and 11.5% respectively. 17.5% of total arrivals are from the North Asia subregion, including China, Taiwan, Hong Kong and Japan. The Morakot Casino is likely to draw substantial numbers of visitors from regional countries, particularly from Vietnam, given its proximity to Cambodia and the gaming ban on its residents. Overall, the target market for Cambodia will be three customer groups: • mature couples looking for a family holiday property within 3 to 4 hours flight time • younger people using fractional ownership as a way of getting started in overseas property • pure investors who want a trouble-free investment and the ability to diversify their property portfolio by holding fractional property in different countries. Morakot will be positioned as: • a unique personal-use real estate opportunity • an available share of luxury lifestyle at a reasonable cost • an investment option (subject to compliance with local regulation) SPECIFIC PURCHASER GROUPS We will obtain lists of prospective purchasers in the following major categories: o Familiarity with Southeast Asia o Investors o Gaming enthusiasts o Sailing enthusiasts o High net worth and adventurous vacationers seeking new experiences We will source these purchasers in the following major markets: o Cambodia o China o Vietnam o Hong Kong o Singapore o Thailand o Russia o US o Great Britain
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